Growth operating system

Weekly scoreboard

• Product-page sessions (flagships)
• whatsapp_click + enquiry_submit / generate_lead in GA4
• Qualified USD quotes sent
• Booked / deposit
• AI citation score (x/10) — see prompt audit

Concentration — flagships

80% of acquisition effort. Catalogue size: 21 journeys.

• The Ganga Trail
• The River Reset
• The Ganga Threshold
• The Langar Stillness
• The Island Om
• The Golden Circle
• The River Reset

Dual-discovery checklist

• ☐ Google Search Console — property verified, sitemap submitted
• ☐ Bing Webmaster Tools — sitemap submitted (AI answers lean on Bing)
• ☐ GA4 — confirm events: whatsapp_click, enquiry_submit, match_complete
• ☐ NEXT_PUBLIC_GA4_MEASUREMENT_ID set in production
• ☐ Monthly prompt audit logged in docs/PROMPT_AUDIT.md
• ☐ Enquiry WhatsApp SLA ≤ 4 business hours
• ☐ UTM on every outreach link

Tools

• /ai — machine catalogue hub
• /llms.txt
• /api/journeys-catalog
• Prompt audit template → docs/PROMPT_AUDIT.md

90-day focus

1. Days 1–14: GSC + Bing + GA4 events baseline + first prompt audit
2. Days 15–45: convert flagships + seniors/NRI + 20 outreach sends
3. Days 46–90: 2 research pieces + reviews + kill channels with no quotes